Clear Channel and Place Exchange join forces to expand Clear Channel LaunchPAD in the Netherlands
22 Aug 2024 / News
Clear Channel Netherlands is launching a strategic partnership with Place Exchange, a leading Supply-Side Platform (SSP) for programmatic digital Out of Home (DOOH) advertising.
This partnership enables Clear Channel Netherlands to integrate their DOOH inventory through its multi-SSP solution Clear Channel LaunchPAD with the Place Exchange platform. This gives advertisers access to a wide range of premium DOOH locations nationwide and allows them to place targeted and relevant ads on digital screens in high-traffic locations such as streets, parking garages and schools.
Wierish Debipersad, Commercial Director of Clear Channel Netherlands, said, “The partnership with Place Exchange adds tremendous value to our rapidly growing offering within the LaunchPAD solution. It provides a unique opportunity to offer our inventory even more broadly and provide advertisers with advanced targeting capabilities.”
“As a long time global partner of Clear Channel, we are proud to expand this partnership with Clear Channel Netherlands through their LaunchPAD solution.” Said Nick Bennett, Senior Vice President of Partnerships at Place Exchange. “The addition of Clear Channel Netherlands’ robust ecosystem will help to further accelerate programmatic OOH’s growth in Europe, as more and more omnichannel buys are looking to programmatically include high-impact DOOH media into the mix.”
Clear Channel and Place Exchange are committed to further growing the DOOH market in the Netherlands and other European markets, providing advertisers and agencies with innovative advertising solutions.
Clear Channel LaunchPAD is available in eight markets across Europe, with more than 12,000 DOOH screens able to deliver over 1.6 billion programmatic impressions per month.
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